Sans Normal Ogju 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Afical' by Formatype Foundry, 'Franca' by René Bieder, 'Bassen' by SRS Type, and 'Makking' by Sryga (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, confident, friendly, modern, punchy, sporty, impact, clarity, modernity, brand presence, display strength, geometric, rounded, compact spacing, high legibility, sturdy.
A heavy, geometric sans with broad proportions and smooth, round counters. Strokes stay consistent with minimal modulation, producing dense, even color and strong presence at display sizes. Curves are generously rounded (notably in O/C/S), while joins and terminals remain clean and straightforward, keeping the overall texture tight and stable. The lowercase shows a tall x-height with short ascenders/descenders, and the numerals are full, bold, and highly uniform in weight.
Best suited for headlines, logos, and short-to-medium marketing copy where strong impact and quick readability are essential. It also works well for signage and packaging that needs a bold, stable voice and clear letterforms at a distance.
The font reads assertive and energetic while still approachable, combining a no-nonsense mass with friendly rounded forms. Its tone feels contemporary and pragmatic, suited to attention-grabbing messaging without becoming decorative or quirky.
Designed to deliver a robust, modern sans look with an emphasis on mass, clarity, and rounded geometric construction. The intent appears focused on high-impact display typography that remains legible and controlled in real-world promotional layouts.
Round letters maintain ample internal space despite the weight, supporting clarity in dense settings. The overall rhythm favors solid blocks of text with a consistent, dark typographic color, and the wide capitals create an impactful headline silhouette.