Sans Normal Kokun 5 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, retro, friendly, informal, impact, motion, approachability, display clarity, branding voice, slanted, compact, rounded, soft terminals, punchy.
This typeface is a slanted, compact sans with rounded bowls and generally smooth, low-contrast strokes. Shapes lean forward consistently, with a slightly elastic, hand-cut feel in the way curves meet stems and terminals finish with soft, tapered edges. Counters are open and clear, and the overall rhythm is tight and lively, with forms that stay simple and sturdy rather than geometric-perfect. Numerals and capitals share the same forward momentum, producing a cohesive, headline-oriented texture.
It works best for headlines, posters, and brand marks where a bold, motion-forward voice is needed. The compact, rounded forms also suit packaging and apparel/sports-themed graphics, and it can handle short emphatic text blocks where personality matters more than quiet neutrality.
The tone reads energetic and sporty, with a playful, upbeat character that feels more casual than corporate. Its forward slant and chunky silhouettes give it a sense of motion and confidence, while the rounded forms keep it approachable rather than aggressive.
The font appears designed to deliver a dynamic, modern-retro sans voice: compact, high-impact letterforms with a consistent forward slant that suggests speed and enthusiasm. Its softened terminals and rounded structure aim for friendly legibility while keeping a strong display presence.
The design maintains a consistent italic angle across uppercase, lowercase, and figures, and the silhouettes stay robust at larger sizes. The rounded construction and compact spacing create strong word shapes, especially in mixed-case settings and short bursts of text.