Sans Normal Apbib 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Poligon' by Halbfett, 'Glence' by Nine Font, 'Neue Campton' by René Bieder, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: ui design, branding, signage, editorial, presentation, modern, neutral, clean, friendly, functional, versatility, clarity, neutrality, modernity, legibility, geometric, rounded, crisp, open, minimal.
A clean sans with geometric construction and softly rounded curves, balancing circular bowls with straight-sided stems. Strokes are even and consistent, with compact terminals and minimal modulation, producing a crisp silhouette at both display and text sizes. Proportions feel broadly contemporary: uppercase forms are stable and straightforward, while lowercase shapes are simple and open, with a single-storey “a” and a round, clear “g” that emphasize clarity. Counters are generous and spacing appears even, giving the line a steady rhythm without feeling tight or condensed.
Works well for interface typography, dashboards, and product experiences where clean shapes and consistent rhythm support quick scanning. Its geometric clarity also suits branding systems, wayfinding and signage, and contemporary editorial layouts, especially for headings, subheads, and short-to-medium text blocks.
The overall tone is modern and matter-of-fact, with a mild friendliness coming from the rounded bowls and uncomplicated letterforms. It reads as confident and utilitarian rather than expressive, suitable for designs that want to feel current, clear, and unobtrusive.
The design intent appears to be a versatile, contemporary sans that prioritizes straightforward geometry and dependable legibility. By keeping details minimal and counters open, it aims to function across a wide range of practical contexts without drawing attention away from the content.
Round characters like O/Q/0 are highly circular, and the figures share the same clean, geometric logic as the letters. Diacritics aren’t shown, but the dots and punctuation in the sample text appear simple and unadorned, matching the font’s minimal, consistent detailing.