Sans Normal Amnuz 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Candor' by Brink, 'Lader' by Groteskly Yours, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Madani' and 'Madani Arabic' by NamelaType, 'Santral' by Taner Ardali, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, ui labels, packaging, posters, modern, friendly, clean, confident, approachable, versatility, clarity, modern neutrality, brand readiness, screen clarity, rounded, geometric, compact, even, smooth.
A contemporary sans with rounded, geometric construction and smooth joins. The strokes are consistently heavy with minimal modulation, producing a solid, even color in text. Curves are broadly circular (notably in C/O/Q), while straight-sided forms like E/F/H stay crisp and squared at the terminals. Counters are open and generous for the weight, and the overall proportions feel compact and efficient, with tidy spacing and a steady rhythm across lines. Figures are similarly sturdy and simple, with clear, mainstream shapes that match the letterforms.
Well suited to branding systems, product packaging, and display typography where a strong, clean sans is needed. It also works effectively for UI labels, navigation, and short-to-medium text blocks thanks to its even rhythm and open counters, especially when set with comfortable spacing.
The font reads as modern and friendly, balancing a technical, geometric backbone with softened curves that keep it approachable. Its strong presence feels confident and straightforward rather than flashy, making it suitable for contemporary branding that wants clarity with warmth.
Likely designed as a versatile, contemporary sans that prioritizes clarity and a cohesive geometric tone. The emphasis appears to be on producing a dependable, friendly voice that holds up in both prominent headings and practical interface or editorial settings.
Uppercase forms are clean and stable with broad, rounded bowls (B/D/P/R) and a centered, symmetrical feel in letters like M and W. The lowercase maintains a practical, text-ready silhouette with round dots and uncomplicated terminals, keeping the texture consistent at paragraph sizes.