Sans Normal Segoy 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, apps, branding, packaging, posters, friendly, playful, casual, approachable, modern, approachability, clarity, everyday use, soft modernism, rounded, soft, monoline, open counters, humanist.
A soft, rounded sans with monoline strokes and gently tapered terminals. Forms lean on circular and elliptical geometry, with open apertures and smooth joins that keep the texture light and even. The lowercase shows a single-storey a and g, a round i/j dot, and a simple, readable construction throughout; the numerals follow the same rounded, informal logic with clear, open shapes.
Well-suited to interface labels, app onboarding, and product messaging where clarity and a friendly tone are important. It also fits casual branding, packaging, and short display lines, and can work for longer paragraphs when a relaxed, approachable texture is desired.
The overall tone is warm and easygoing, with a subtle hand-drawn friendliness despite its clean, upright structure. Its rounded corners and relaxed curves suggest an inviting, conversational voice rather than a strict technical one.
The design appears intended to deliver high legibility with a distinctly rounded, welcoming character—balancing simple geometric construction with humanist softness for everyday communication.
Spacing reads comfortable in text, creating an airy rhythm without looking sparse. The capitals feel straightforward and clean, while the lowercase carries most of the personality through softer shoulders and rounded terminals.