Sans Normal Vidir 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Oso Sans' by Adobe, 'FS Joey' and 'FS Joey Paneuropean' by Fontsmith, and 'Carnac' and 'Carnas' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, friendly, energetic, modern, casual, impact, approachability, motion, simplicity, clarity, rounded, slanted, soft corners, open counters, compact.
This typeface is a slanted sans with rounded, softly squared terminals and a sturdy, even stroke. The curves are generous and smooth, with open apertures and broadly oval rounds that keep counters clear at display sizes. Uppercase forms feel compact and slightly condensed in footprint, while lowercase shapes are simple and highly streamlined, with single-storey a and g and minimal detailing. Numerals follow the same rounded, punchy construction, reading clearly with consistent weight and uncomplicated geometry.
It performs best in attention-grabbing settings such as headlines, posters, brand marks, packaging callouts, and short signage where the bold, rounded shapes can read quickly. The strong slant adds emphasis and motion, making it well suited to energetic identities and promotional messaging.
The overall tone is upbeat and approachable, with a sporty forward lean and a confident, contemporary presence. Its rounded construction softens the heaviness, giving it a friendly, everyday feel rather than a formal or technical one.
The design appears intended to deliver a modern, energetic italic voice with high impact and friendly legibility, using rounded geometry and simplified forms to stay clean and consistent in display typography.
The slant is consistent across cases, creating a continuous rightward motion in text. Stroke endings are clean and uniform, and letterforms avoid sharp joins, reinforcing a smooth rhythm that looks strongest in short lines and larger settings.