Sans Normal Lomil 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Urania' by Hoftype, 'Santi' by Latinotype, 'Post Grotesk' by Monotype, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, punchy, loud, impact, motion, display, attention, clarity, geometric, oblique, heavyweight, blocky, compact counters.
A heavy oblique sans with rounded, geometric construction and thick, even strokes. Letterforms are broad with generous horizontal reach and compact interior counters, producing a dense, high-impact texture. Curves are smooth and circular (notably in C, O, and numerals), while terminals and joins stay blunt and sturdy, giving the design a solid, engineered feel. Spacing reads slightly tight at display sizes, emphasizing a continuous dark rhythm across words.
Best suited to headlines, posters, and short, emphatic copy where weight and slant can deliver strong hierarchy. It can work well for branding in athletic, tech-forward, or consumer contexts, and for packaging or signage that needs immediate legibility at a distance. For longer passages, its dense color and tight counters are more comfortable at larger sizes with ample leading.
The overall tone is energetic and forceful, leaning toward a sporty, promotional voice. The strong slant adds motion and urgency, while the rounded geometry keeps the impact friendly rather than aggressive. It feels contemporary and built for attention rather than subtlety.
The design appears intended as a bold, motion-driven display sans that prioritizes impact and quick recognition. Its rounded geometry and consistent stroke weight suggest a focus on clarity and cohesion across mixed-case text and numerals, tailored for branding and promotional typography.
The oblique angle is consistent across capitals, lowercase, and figures, helping lines of text maintain momentum. The ‘a’ and ‘g’ appear single-storey, reinforcing a simplified, geometric character, and the numerals share the same broad, sturdy proportions for cohesive headline setting.