Sans Normal Loreh 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Oceanwide Pro' by California Type Foundry, 'Muller' by Fontfabric, 'Nietos' by Melvastype, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, sporty, assertive, friendly, energetic, modern, attention grabbing, bold branding, dynamic emphasis, modern display, rounded, oblique, chunky, compact, high-impact.
A heavy, oblique sans with broad proportions and rounded, softly squared contours. Strokes are sturdy and even, with minimal modulation and generous curves at joins and terminals, creating a smooth, inflated silhouette. Counters are relatively tight at this weight, while apertures remain readable; overall spacing feels compact and built for impact. The uppercase is large and stable, and the lowercase follows a simple, single‑storey construction with robust bowls and short, thick terminals.
Best suited to short, high-impact settings such as headlines, posters, sports and event graphics, packaging callouts, and bold signage. It can also work for punchy UI labels or splash screens where emphasis and quick readability matter more than long-form comfort.
The font projects confidence and momentum, with a punchy, athletic tone. Its rounded geometry keeps the voice approachable rather than harsh, while the slant adds speed and emphasis. Overall it feels contemporary, promotional, and attention-seeking without becoming decorative.
The design appears aimed at delivering maximum presence with a friendly, rounded sans structure, using an oblique stance to suggest motion and urgency. It prioritizes strong silhouettes and consistent curves for branding, display typography, and prominent messaging.
Figures are bold and sturdy, with simple, highly legible shapes that match the letterforms’ rounded geometry. Diagonals and curves stay consistent across the set, reinforcing a cohesive, logo-like rhythm in headlines.