Sans Superellipse Utgoy 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Aspire' and 'Aspire SmallCaps' by Grype, 'Akrux' by Harvester Type, 'Logik' by Monotype, and '946 Latin' by Roman Type (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, gaming ui, techy, futuristic, industrial, sporty, utilitarian, display impact, tech aesthetic, geometric consistency, brand voice, squared, rounded corners, extended, geometric, modular.
A heavy, extended sans with a modular, rounded-rectangle construction. Strokes are monolinear and terminals are predominantly squared off with softened corners, producing boxy counters and superelliptic bowls. Curves are restrained and often resolve into straight segments, with angled joins showing up in letters like K, V, W, X, and Y. The overall rhythm is horizontal and stable, with generous internal space in round forms and consistent, engineered-looking proportions across cases and figures.
Best suited to large sizes where its wide geometry and squared curves can read cleanly—headlines, posters, brand marks, and bold packaging. It also fits tech-forward UI accents and gaming/stream graphics, especially where an engineered, futuristic voice is desired.
The tone is contemporary and technical, suggesting interfaces, machinery, and sci‑fi or motorsport aesthetics. Its wide stance and squared curves feel assertive and performance-oriented rather than friendly or calligraphic.
The design appears intended to deliver a strong, modern display voice built from rounded-rectilinear forms, balancing sharp angles with softened corners for a precise but approachable techno feel. The consistent modular construction suggests a focus on impact, clarity, and a cohesive sci‑fi/industrial aesthetic.
Distinctive details include the squared, rounded-corner O/0, the open, angular construction of V/W, and a Q that reads with a strong geometric tail. The numerals follow the same boxy logic, with segmented, flat-sided curves that keep the set cohesive in display use.