Sans Superellipse Upji 2 is a bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, packaging, ui display, futuristic, tech, industrial, sporty, gaming, impact, modernity, tech aesthetic, geometric unity, squared, rounded, geometric, blocky, extended.
A heavy geometric sans with a squared, rounded-rectangle construction throughout. Curves resolve into superellipse-like corners, and straight segments dominate the rhythm, giving counters and bowls a boxy, engineered feel. Strokes are uniform and dense, with broad horizontals and verticals that keep letterforms compact and sturdy; spacing reads open enough for display use, while the extended proportions emphasize width. Details such as the flattened terminals, squared curves in C/G/O/Q, and the rectangular inner counters in forms like B, P, and 8 reinforce a consistent modular geometry.
Best suited to headlines and short-to-medium display text where its wide, squared forms can create a strong graphic presence. It works well for technology and gaming identities, sports or automotive styling, product packaging, and interface/overlay typography where a robust, geometric voice is desired.
The overall tone is contemporary and machine-made, evoking tech interfaces, motorsport graphics, and sci‑fi branding. Its broad stance and squared rounding feel assertive and performance-oriented, balancing friendliness from the softened corners with a crisp, industrial edge.
The design appears intended to deliver a bold, contemporary display sans built from rounded-rectilinear primitives, prioritizing impact and a cohesive techno-industrial aesthetic across letters and numerals.
The alphabet shows a strong preference for right angles and softened corners over true circular geometry, producing a distinctive “rounded-square” silhouette in both uppercase and lowercase. Numerals follow the same construction, with 0 and 8 especially emblematic of the rectangular counter shapes; the lowercase also maintains the same engineered logic, keeping the texture consistent in longer text samples.