Sans Normal Nikih 10 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Fluro' by Kazer Studio, 'Neue Helvetica' by Linotype, 'Classic Grotesque' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, punchy, high impact, approachability, clarity, modern branding, geometric, rounded, blunt, compact joins, open apertures.
A heavy, rounded sans with broad proportions and a largely geometric construction. Strokes stay uniform with minimal modulation, and terminals are clean and blunt, giving the letters a solid, blocky silhouette. Curves are smooth and circular (notably in O/C/G), counters are generous, and apertures remain fairly open for a bold face. Uppercase forms read sturdy and simplified, while the lowercase keeps single-storey shapes and straightforward joins that maintain a consistent, even rhythm across words.
Best suited to headlines and short, high-impact copy where strong presence and immediate legibility are needed. It works well for branding, packaging, signage, and large-format graphics where its broad shapes and clean curves can carry a contemporary identity.
The overall tone is contemporary and assertive while still approachable. Its wide stance and rounded geometry feel upbeat and uncomplicated, projecting clarity and confidence rather than formality or delicacy.
The design appears intended as a versatile, high-impact sans that stays friendly through rounded geometry while delivering strong visibility. Its simplified forms and steady stroke treatment suggest a focus on clear, contemporary communication in display-forward settings.
In text, the weight produces strong color and high impact, with spacing that supports chunky word shapes. Numerals match the same sturdy geometry, and punctuation appears built to hold up at display sizes without looking fussy.