Sans Normal Itbip 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'DX Rigraf' by Dirtyline Studio, 'Remora Corp' by G-Type, 'Belle Sans' by Park Street Studio, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, impact, approachability, clarity, modernity, display, rounded, soft corners, geometric, chunky, compact apertures.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are thick and even, with smoothly curved bowls and softened joins that keep the silhouettes clean and cohesive. The lowercase shows single-storey forms (notably a and g) and sturdy, simple constructions with short extenders and tight apertures, producing a dense, high-impact texture. Numerals are wide and robust, with rounded forms and consistent stroke weight that match the letters closely.
Best suited to headlines and short bursts of text where a strong, friendly impact is desired—such as posters, bold branding, packaging, and attention-grabbing signage. It can work for brief UI labels or hero text where space allows, but its dense interior shapes make it less ideal for long reading at small sizes.
The overall tone is upbeat and approachable, with a big, confident presence that feels contemporary rather than formal. Its rounded geometry and compact counters give it a friendly, slightly playful voice while still reading as assertive and straightforward.
The design appears intended to deliver a contemporary, approachable display voice through wide, rounded forms and simplified letter construction. It prioritizes strong silhouettes, uniform weight, and a smooth geometric feel to create immediate visual presence.
In paragraphs and display lines, the font creates a strong dark color and a steady rhythm, emphasizing silhouette over interior detail. The tight apertures and heavy weight can reduce differentiation at smaller sizes, but at larger sizes the rounded shapes and wide stance read clearly and feel cohesive.