Sans Normal Lirab 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Famiar' by Mans Greback and 'Bitner', 'Byker', 'Hackman', and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, friendly, impact, motion, emphasis, modern branding, display clarity, rounded, slanted, compact joins, soft corners, high impact.
A heavy, slanted sans with rounded contours and broadly open counters. Strokes are consistently thick with minimal modulation, producing an even, dense color in text. The letterforms lean forward with a slightly compressed, aerodynamic feel, and many shapes show softened corners and smooth curves rather than sharp terminals. Lowercase forms read large and sturdy, with short ascenders/descenders relative to the generous x-height, supporting a punchy, blocky texture.
Well-suited for headlines, posters, and brand marks that need a bold, kinetic presence. The sturdy shapes and rounded forms work especially well for sports, fitness, entertainment, and product packaging where impact and motion are desirable. It can also support UI callouts or labels when used at larger sizes where the slant and weight remain crisp.
The overall tone is energetic and bold, with a forward-leaning motion that feels sporty and assertive. Rounded shaping keeps it approachable rather than aggressive, making it feel contemporary and action-oriented. It suggests speed, emphasis, and confident messaging.
The design appears intended as an attention-grabbing italicized sans that combines maximum visual weight with friendly, rounded geometry. Its forward slant and broad proportions aim to convey motion and urgency while keeping forms simple and legible at display sizes.
In all-caps settings it delivers strong, uniform impact, while the lowercase maintains clarity through open apertures and simple construction. Numerals follow the same robust, rounded logic and hold their weight well in display sizes. The heavy slant increases dynamism, but also makes it best suited to short, prominent lines rather than dense, small text.