Sans Normal Tiji 2 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, magazine covers, fashion, editorial, retro, dramatic, sleek, attention grabbing, distinct identity, editorial impact, luxury tone, flared strokes, ink traps, sharp joins, tapered terminals, spurred corners.
A heavy, display-oriented sans with broad proportions and pronounced contrast created through wedge-like thinning and thickened slabs within each stroke. Many terminals taper to sharp points while other ends flare into dense, triangular masses, producing a carved, cutout feel. Bowls and rounds stay fairly geometric and open, but are frequently interrupted by angled notches and pinched transitions that create a rhythmic, segmented texture. Spacing appears generous and the overall silhouette is steady and upright, with distinctive, chiseled joins especially apparent in diagonals and intersections.
Best suited to large-scale applications where the notches, tapers, and internal modulation remain clear—headlines, posters, branding marks, and packaging. It can also work for short editorial deck lines or pull quotes where a dramatic, stylized voice is desired, but the strong sculpting makes it less appropriate for long passages at small sizes.
The font projects a high-fashion, editorial attitude with a retro-futurist edge. Its sharp tapers and dramatic stroke modulation feel theatrical and premium, leaning toward stylized glamour rather than neutrality. The repeated notches and flares add a slightly mechanical, poster-era energy that reads as bold and assertive.
The font appears designed to deliver a distinctive display voice by combining wide, geometric bases with sculpted wedge cuts and flared terminals. Its intent is likely to create instant recognition and a luxury/editorial tone while maintaining a broadly sans structure for clean, modern silhouettes.
The design’s contrast is driven less by traditional thick–thin calligraphy and more by sculpted cut-ins and wedge transitions, which can create strong sparkle at large sizes. Diagonal letters and crossing forms show particularly aggressive tapering, giving the face a distinctive signature that will stand out in short bursts of text. Numerals share the same flared, pinched construction for a cohesive display set.