Sans Normal Tiji 3 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, packaging, luxury, dramatic, modernist, cool, impact, refinement, fashion, display, high-contrast, flared, chiseled, crisp, sculptural.
A high-contrast display face with broad proportions and sharp, chiseled terminals that read as subtle flares rather than traditional serifs. Curves are drawn with large, smooth bowls and tight apertures, while straight strokes stay crisp and vertical, producing a clean, upright rhythm. The capitals feel stately and wide, with strong horizontal presence; the lowercase maintains a conventional x-height but carries the same dramatic stroke modulation and wedge-like finishing. Numerals follow the same sculpted logic, with pronounced thick–thin transitions and open counters.
Best suited to headlines, decks, pull quotes, and logo or wordmark work where contrast and width can project authority and style. It can also work for premium packaging and campaign graphics, especially when set with generous tracking and ample whitespace.
The overall tone is sleek and theatrical: refined enough for luxury branding, yet bold and graphic for contemporary editorial headlines. Its pronounced contrast and sculptural endings give it a fashion-forward, high-impact voice without becoming ornamental.
The design appears intended to merge modern, sans-like clarity with fashion-style high contrast and sharpened terminals, creating a distinctive display voice that feels both contemporary and elevated.
The typeface rewards larger sizes where the fine strokes and razor terminals can remain clear, and its wide stance creates an expansive texture in lines of text. Round letters show a slightly pinched feel at joins and terminals, reinforcing a carved, metal-cut impression.