Sans Contrasted Isme 7 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, magazines, logotypes, fashion, editorial, dramatic, luxury, retro, impact, distinctiveness, editorial voice, brand emphasis, dramatic contrast, flared, calligraphic, display, sculpted, crisp.
A sculpted, display-oriented sans with strong contrast and pronounced flare-like terminals that mimic wedge cuts rather than traditional serifs. The letterforms are very wide with generous horizontal spans and a steady, upright stance, while strokes often transition from heavy slabs to hairline connections, creating sharp, graphic joins. Curves are smooth and slightly tensioned, with distinctive teardrop/ink-trap-like notches and tapered entry/exit strokes that add a chiseled rhythm. Spacing reads open at larger sizes, and the overall texture alternates between dense black masses and thin linking strokes for a striking, poster-like color.
Best suited to headlines, large-format typography, editorial titles, and brand marks where its dramatic contrast and wide proportions can breathe. It can work effectively for fashion and entertainment materials, packaging titles, and event posters; for long passages, it will typically benefit from larger sizes and generous tracking.
The tone is theatrical and high-fashion, mixing modern minimalism with a vintage, cut-paper elegance. Its contrast and flared detailing give it a confident, premium feel that reads as intentionally stylized rather than utilitarian.
The design appears intended to deliver a bold, cinematic display voice by combining wide, simplified sans structures with flare-like terminals and extreme contrast. The goal is strong memorability and visual tension—clean silhouettes up close, with decorative cutting and tapering that adds sophistication at larger sizes.
Several glyphs feature asymmetrical thinning and angled cuts that create a sense of motion, especially in diagonals and curved letters. Numerals echo the same flare-and-hairline language, with curvier figures showing pronounced thick–thin transitions that heighten the font’s graphic personality.