Sans Normal Addog 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, brand wordmarks, editorial emphasis, packaging, posters, clean, contemporary, technical, confident, efficient, emphasis, clarity, modernity, momentum, versatility, slanted, humanist, open apertures, rounded joins, tapered terminals.
A slanted sans with clean, low-contrast strokes and smoothly rounded curves. Letterforms lean consistently to the right and keep a steady rhythm, with open counters and generous apertures that help maintain clarity. Terminals tend to feel slightly tapered or sheared rather than blunt, giving the outlines a crisp, engineered finish. Overall proportions read balanced and modern, with compact, rounded bowls and straightforward construction across caps, lowercase, and figures.
Works well for interface labels, dashboards, and product surfaces where a clean italic is needed for emphasis without sacrificing legibility. The steady rhythm and open shapes also suit editorial callouts, headlines, and brand wordmarks that want a modern, forward-leaning tone.
The tone is contemporary and purposeful, with an energetic forward motion from the italic angle. It feels professional and efficient rather than decorative, suggesting speed, momentum, and a streamlined voice.
Likely intended as a versatile italic sans for contemporary communication, combining neutral construction with enough slant and shaping to add motion and emphasis. The design prioritizes clear counters, consistent rhythm, and a polished, modern silhouette for broad everyday use.
Capitals are relatively wide and stable, while lowercase shapes stay simple and legible with smooth curves and minimal quirks. Numerals follow the same slanted, rounded logic, appearing suited to mixed text where figures need to harmonize with letters.