Sans Normal Ogpo 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Akzidenz-Grotesk Next' by Berthold, and 'Applied Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social, confident, friendly, modern, punchy, casual, impact, approachability, clarity, modernity, geometric, rounded, compact, blocky, clean.
A heavy, rounded sans with compact counters and smooth, continuous curves that read strongly at both display and headline sizes. The strokes are consistently thick with minimal modulation, and joins are clean and sturdy, creating a solid, even texture across words. Bowls and rounds (O/C/G, 0/8/9) are near-circular with slightly flattened terminals in places, while straight-sided forms (E/F/L/T) feel broad and stable. The lowercase is simple and workmanlike, with a single-storey a and g and short, sturdy extenders that keep the silhouette dense and controlled.
This font is well suited to headlines, posters, packaging, and brand marks where strong presence and quick recognition matter. It also works effectively in short UI labels or social graphics when you want a friendly, modern impact without decorative complexity.
The overall tone is bold and approachable—confident without feeling formal. Its rounded geometry adds friendliness, while the dense weight and broad proportions give it an assertive, attention-grabbing voice suited to contemporary branding.
The design appears intended as a robust, geometric sans optimized for high-impact display typography. Its simplified, rounded construction prioritizes bold clarity, consistent rhythm, and a contemporary, approachable personality.
Spacing appears intentionally tight-to-moderate for a compact, impactful rhythm, and the numerals match the letterforms’ rounded, substantial construction for a cohesive headline palette.