Sans Normal Lukob 5 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'AG Royal' by Berthold, 'Qubo' by Hoftype, 'Fact' by ParaType, 'Kobern' by The Northern Block, 'Gogh' by Type Forward, 'Scatio' by Wahyu and Sani Co., and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promos, energetic, sporty, punchy, confident, modern, attention grabbing, dynamic emphasis, modern branding, display impact, slanted, blocky, rounded, compact, high impact.
A heavy, slanted sans with broad proportions and smooth, rounded construction. Strokes are consistently thick with minimal modulation, producing dense black shapes and sturdy counters. Terminals are clean and mostly squared-off with softened corners, and the italic angle is pronounced, giving the forms a forward-leaning stance. Lowercase shows a tall x-height with compact ascenders/descenders, while capitals are wide and strongly silhouetted; numerals match the same bold, rounded geometry for a cohesive texture in text.
Best suited to headlines, posters, and promotional graphics where a strong slanted voice helps convey speed and emphasis. It can work well for sports and active-lifestyle branding, bold packaging callouts, and short, impactful messaging. For longer text, generous line spacing and careful tracking help maintain clarity.
The overall tone is energetic and assertive, with a fast, forward motion from the slant and a strong, high-impact presence from the weight. It reads as contemporary and sporty—more about momentum and emphasis than quiet neutrality—while the rounded forms keep it friendly rather than harsh.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning posture while staying approachable through rounded, low-detail shapes. It prioritizes bold visibility and a contemporary rhythm suitable for attention-grabbing display typography.
Spacing appears intentionally tight in display sizes, creating a compact, banner-like rhythm. The dot on i/j is large and rounded, and several forms (like the single-storey a and g) reinforce an informal, contemporary feel. The combination of broad widths and dense strokes makes it best when given room and set at larger sizes.