Sans Normal Nidas 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'EquipExtended' by Hoftype, 'Fraset' by Maulana Creative, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, packaging, confident, friendly, modern, punchy, clean, brand presence, display impact, clarity, approachability, rounded, geometric, sturdy, compact apertures, high impact.
A heavy, rounded sans with geometric construction and broad, smooth curves. The strokes are uniformly thick with minimal modulation, producing solid, dark letterforms and strong silhouette clarity. Counters are mostly rounded and somewhat compact, and several letters show slightly closed apertures (notably in forms like C, S, and e), reinforcing a dense, logo-like texture. Terminals are clean and blunt, corners are softened, and spacing reads steady and controlled, giving lines of text a consistent, blocky rhythm.
Best suited to headlines, branding systems, logos, posters, and packaging where a strong, rounded sans voice is needed. It also works well for UI labels, signage, and short bursts of copy that benefit from high impact and clear, sturdy shapes.
The overall tone is assertive yet approachable, combining strong weight with softened geometry. It feels contemporary and pragmatic, with a friendly, consumer-facing character that stays direct rather than playful or decorative.
The design appears intended to deliver a contemporary, high-impact sans that remains friendly through rounded geometry and softened corners. Its consistent stroke weight and compact counters suggest a focus on bold display performance, brand presence, and reliable reproduction across sizes and media.
Round characters like O and 0 appear very similar in overall proportion and weight, and the numeral set follows the same bold, rounded logic as the letters. The heavy weight and compact inner shapes create strong presence at large sizes, while the dense color can make long passages feel visually loud.