Serif Contrasted Upvu 2 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, editorial, luxury, fashion, classical, dramatic, editorial display, luxury branding, modern classic, hairline serifs, vertical stress, sharp terminals, crisp joins, calligraphic.
A refined serif with pronounced thick–thin modulation and a vertical, modern stress. Hairline serifs and joins stay crisp and minimally bracketed, while main stems are sturdy and clean, creating a striking contrast at text and display sizes. Proportions run on the wider side with generous spacing, and curves resolve into sharp, tapered terminals that keep the overall rhythm elegant and controlled.
Best suited to headlines, magazine layouts, and brand identities where high contrast and fine details can be reproduced cleanly. It also works well for packaging, invitations, and poster typography that benefits from a polished, luxury feel, especially when given ample size and breathing room.
The tone is poised and high-end, projecting an editorial polish associated with fashion, culture, and premium branding. Its dramatic contrast and razor-fine details add a sense of ceremony and sophistication, making even simple copy feel curated and intentional.
The design appears intended to deliver a contemporary Didone-like elegance: strong vertical structure, dramatic modulation, and precise hairline finishing for high-impact typography. Its wider set and controlled spacing suggest a focus on refined display and editorial settings where sophistication and clarity are both priorities.
Uppercase forms read stately and structured, while the lowercase keeps a smooth, bookish flow with lively, pointed finishing strokes on letters like a, c, e, and s. Numerals match the same contrasty, high-fashion language, with confident verticals and delicate hairlines that emphasize a sleek, upscale texture.