Serif Contrasted Utme 3 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Prumo Deck' and 'Prumo Display' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, fashion, branding, posters, luxury, dramatic, classic, premium display, editorial impact, brand elegance, modern classic, didone-like, hairline, vertical stress, sharp serifs, crisp.
A high-contrast serif with pronounced thick–thin modulation and a largely vertical stress. Hairline strokes and finely pointed serifs create crisp joins and sharp terminals, while the heavy stems and rounded bowls give the letters a sculpted, ink-trap-free solidity. Uppercase forms read stately and compact with smooth curves (notably in C, G, O, Q), and the lowercase keeps a moderate x-height with narrow, elegant apertures and a single-storey g featuring a prominent ear. Numerals follow the same contrast logic, mixing strong main strokes with delicate hairlines for a refined, print-oriented rhythm.
Best suited to display sizes such as headlines, magazine layouts, pull quotes, and high-end brand marks where its contrast and detail can be appreciated. It can also work for short subheads or deck text when set with comfortable spacing and strong rendering conditions, but its delicate hairlines make it less ideal for small UI text or low-resolution environments.
The overall tone is polished and formal, with a dramatic, high-end feel associated with fashion, magazines, and luxury branding. The extreme contrast and razor details add a sense of sophistication and ceremony, leaning more display-forward than utilitarian.
The design appears intended to deliver a modern-classic, high-contrast serif voice that feels premium and authoritative. Its crisp finishing and dramatic modulation suggest a focus on elegant editorial typography and brand expression rather than everyday long-form readability.
In text settings the fine hairlines and sharp serifs produce a sparkling texture, with strong emphasis on verticals and a clear hierarchy between thick and thin strokes. The ampersand and punctuation adopt the same crisp, high-contrast language, supporting expressive headlines and refined typographic pairings.