Sans Normal Kelab 12 is a very bold, normal width, low contrast, italic, short x-height font visually similar to 'Klik' by Fenotype, 'EquipCondensed' by Hoftype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, energetic, modern, punchy, impact, speed, branding, display, legibility, oblique, geometric, rounded, compact, heavy.
A heavy, oblique sans with smooth, rounded curves and broadly geometric construction. Strokes stay consistent in thickness, with large counters and soft terminals that keep the dense weight readable. The proportions feel compact, with a relatively small lowercase body and sturdy capitals; widths vary by character, creating an uneven but lively rhythm. Numerals and capitals are notably bold and blocky, while diagonals and curves are clean and simplified for strong silhouette clarity.
Best suited to display roles where bold presence and momentum matter: headlines, posters, sports or fitness branding, promotional graphics, packaging callouts, and short signage messages. It can also work for brief UI or social snippets when a compact, forceful voice is needed, but its density and slant suggest avoiding long-form reading.
The overall tone is assertive and high-impact, with a fast, forward-leaning feel that reads as athletic and contemporary. Its weight and slant give it a dynamic, headline-driven presence, leaning more toward energetic branding than quiet, editorial text.
The design appears intended to deliver maximum visual impact in a compact, oblique form—prioritizing strong silhouettes, simple geometry, and consistent stroke weight for quick recognition. It aims to feel modern and energetic, pairing rounded curves with sharp diagonals to balance friendliness with punch.
Round letters like O and Q are wide and smooth, while forms such as A, V, W, and Y emphasize sharp diagonals that amplify motion. Lowercase shapes remain straightforward and sturdy, with single-storey constructions where applicable and minimal detailing, reinforcing a clean, utilitarian personality.