Sans Normal Likum 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Belle Sans' by Park Street Studio, 'Neue Reman Sans' by Propertype, 'Roanne' by Tour De Force, 'URW Form' by URW Type Foundry, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, punchy, energetic, modern, impact, speed, attention, branding, display, rounded, slanted, compact, soft-cornered, high-impact.
A heavy, forward-slanted sans with rounded, smoothly drawn curves and uniform stroke thickness. Forms lean on broad ovals and circular bowls, with minimal modulation and clean, open counters. Terminals are generally blunt and softly curved, giving the shapes a solid, compact feel, while the slant adds momentum and a consistent rightward rhythm. Uppercase looks sturdy and geometric, and the lowercase maintains simple, single-storey constructions with prominent, rounded joins.
Well-suited for headlines, posters, and display copy where a strong, energetic voice is needed. It can work effectively for sports branding, promotional graphics, packaging callouts, and bold signage, especially when used in short lines or emphasized phrases.
The overall tone is assertive and kinetic, reading as sporty and promotional rather than quiet or bookish. Its combination of mass and slant gives headlines a sense of speed and confidence, with a friendly edge from the rounded shaping.
The design appears intended as a modern, high-impact italic sans that prioritizes immediacy and momentum. Its rounded geometry and uniform strokes aim for broad legibility at larger sizes while delivering a confident, athletic presence.
At text sizes the weight produces strong color and tight internal spacing, so it reads best with generous tracking or in shorter bursts. Numerals are bold and attention-grabbing, matching the letterforms’ rounded, compact geometry for clear, high-impact figures.