Sans Normal Bogak 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'JAF Domus Titling' by Just Another Foundry (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, editorial, friendly, modern, clean, approachable, informal, approachability, readability, modern neutrality, versatility, rounded, humanist, open apertures, soft terminals, large counters.
A rounded sans with soft, slightly bulbous terminals and smooth, low-contrast strokes. Curves are generously drawn with large counters and open apertures, giving letters an airy, legible feel. The lowercase shows a single-storey “a” and “g”, a rounded-dot “i/j”, and compact joins that keep texture even in running text. Uppercase forms are simple and stable, with subtly softened corners; overall spacing reads comfortable rather than tight. Figures are straightforward and sans-like, matching the alphabet’s rounded, contemporary construction.
Well-suited to interface copy, product branding, and packaging where a warm, modern sans is desired. It also works for headlines and short editorial passages thanks to its open forms and steady rhythm, remaining clear in longer paragraphs without looking clinical.
The tone is friendly and contemporary, leaning casual without becoming playful or quirky. Its softened geometry and open shapes create an inviting voice that feels suitable for everyday communication and consumer-facing design.
The design appears intended to provide a versatile, approachable sans that balances geometric roundness with humanist readability cues. It aims for broad usability across digital and print contexts while maintaining a friendly, contemporary character.
Round punctuation and dots reinforce the soft theme, while diagonal letters (like V/W/X/Y) keep crisp, clean strokes that prevent the design from feeling overly bubbly. The sample text suggests consistent color across lines, with good clarity at display and text sizes.