Sans Normal Bogop 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Conamore' by Grida, 'Clear Sans Screen' and 'Clear Sans Text' by Positype, 'June Pro' by Schriftlabor, and 'Raldo RE' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, brand systems, signage, editorial, presentations, clean, friendly, modern, approachable, neutral, readability, versatility, neutral branding, modern clarity, softened tone, rounded terminals, soft curves, open apertures, even color, geometric influence.
A clean sans serif with softly rounded stroke endings and smooth, circular bowls. Proportions feel balanced and steady, with even stroke thickness and a consistent rhythm across capitals, lowercase, and figures. The lowercase shows open, readable forms with generous counters, while the caps stay straightforward and uncluttered. Overall spacing and sidebearings read as moderately open, giving the text a calm, even texture in paragraphs and larger settings alike.
Well suited for interface and product typography, general brand systems, and clear signage where a friendly but neutral sans is needed. It also works comfortably for editorial subheads and general-purpose print or digital layouts, maintaining a consistent, readable texture in longer passages and strong clarity in display sizes.
The tone is modern and approachable, with a gentle friendliness coming from its rounded detailing. It feels neutral and dependable rather than expressive or quirky, making it easy to pair and easy to read. The overall impression is contemporary and practical, with a soft edge that keeps it from feeling clinical.
Likely designed as a versatile, everyday sans serif that prioritizes clarity and consistency while softening the tone through rounded terminals and generous counters. The goal appears to be a modern workhorse face that stays unobtrusive in text but remains inviting in headings.
Round characters like O, Q, and 0 are notably smooth and consistent, and the numerals share the same simple, rounded construction for a cohesive voice. Diagonal letters (such as V, W, X, and Y) maintain the same sturdy, even presence as the verticals, supporting a uniform typographic color.