Sans Normal Osnan 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Linotype Aroma No. 2' by Linotype, 'Open Sans Soft' by Matteson Typographics, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, impact, approachability, clarity, brand presence, blocky, rounded, compact, sturdy, high-impact.
A heavy, rounded sans with compact proportions and thick, even strokes. Curves are broadly circular with softened corners, while joins and terminals read as blunt and squared-off rather than tapered. Counters are relatively tight (notably in B, P, R, and a), giving the face a dense, poster-like color. Lowercase forms are straightforward and sturdy, with a single-storey a and g and simple i/j dots, producing a clean, workmanlike rhythm.
Best suited to high-impact applications such as headlines, posters, logos, packaging, and short marketing statements where strong weight and compact shapes amplify presence. It can also work for signage or UI callouts when a friendly but forceful emphasis is needed, especially at larger sizes.
The overall tone is bold and assertive while staying approachable due to the rounded geometry. It feels contemporary and friendly, with a pragmatic, no-nonsense presence that reads as energetic rather than refined.
The design appears intended to deliver maximum visual impact with simple, rounded forms and sturdy construction, prioritizing immediacy and clarity in display settings. Its consistent stroke weight and compact counters suggest a focus on bold messaging and strong brand presence.
The uppercase set carries a strong, uniform silhouette with minimal modulation, and the numerals share the same thick, compact construction for consistent emphasis in mixed text. Round letters (O, Q, 0) appear particularly robust, helping the font maintain an even, solid texture at display sizes.