Sans Normal Ogma 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Foro Sans' by Hoftype, 'Informative' by Latinotype, 'Acto' by Monotype, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, sportswear, bold, confident, friendly, modern, sporty, impact, legibility, modernity, approachability, rounded, geometric, blocky, compact, punchy.
A heavy, rounded sans with broad proportions and a clean, geometric construction. Curves are full and smooth, counters stay fairly open for the weight, and joins read as sturdy and deliberate rather than sharp or calligraphic. Terminals are predominantly straight-cut, giving the design a blocky, poster-like solidity even where forms are circular. The overall rhythm is even and stable, with simple, utilitarian shapes that prioritize impact and clarity at large sizes.
Best suited to headlines, posters, packaging callouts, and brand marks where strong presence is required. It also performs well for signage and wayfinding at larger sizes, and for energetic themes such as sports, fitness, and entertainment where a bold, modern voice is desired.
The tone is assertive and upbeat, with a friendly, contemporary feel driven by rounded geometry and dense black shapes. It suggests strength and approachability at the same time, landing well in energetic, attention-grabbing contexts rather than subtle or delicate ones.
The design appears intended to deliver maximum visual impact with simple, geometric letterforms that remain readable at display sizes. Its rounded construction and sturdy cuts aim for a contemporary, approachable bold sans that can anchor branding and attention-focused typography.
The numerals follow the same chunky, geometric logic as the letters, producing a cohesive texture in mixed alphanumeric settings. In the sample text, the heavy strokes create a strong color on the page, making it especially effective for short lines and emphatic messaging.