Sans Superellipse Novu 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Hype vol 3' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, approachable, retro, impact, friendliness, logo-ready, clarity, modern retro, rounded, blocky, soft corners, geometric, compact.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Strokes are thick and consistent, with minimal contrast and generally squared terminals that are eased into superellipse-like curves. Counters are relatively tight and often rectangular or pill-shaped, giving the design a compact, punchy rhythm. Uppercase forms are broad and stable, while the lowercase keeps similarly stout proportions with simple, sturdy joins and a clear, single-storey “a”. Numerals match the same chunky, rounded architecture for a cohesive, display-forward texture.
Best suited for display typography where impact and personality are desired—headlines, posters, signage, and bold brand systems. It also fits packaging and short, punchy messaging where the chunky shapes and soft-corner geometry can carry a strong visual identity without relying on fine detail.
The overall tone is confident and upbeat, leaning toward a friendly, comic-adjacent modern retro feel rather than austere minimalism. Its soft corners temper the mass of the letterforms, making it feel welcoming and energetic while still reading as strong and emphatic.
The letterforms appear designed to deliver maximum presence with friendly, rounded geometry—prioritizing bold silhouette recognition, consistency across the character set, and a contemporary take on rounded, blocky display sans styling.
The design reads best when allowed to stay large enough for the tight counters and interior apertures to remain distinct. The rounded-rect geometry creates a consistent, logo-like uniformity across letters and figures, producing a dense, high-impact color on the page.