Sans Normal Pubor 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Galano Grotesque' by René Bieder and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, bold, chunky, approachable, impact, approachability, playfulness, display clarity, brand friendliness, rounded, soft corners, blunt terminals, bubbly, compact counters.
A heavy, rounded sans with soft corners and blunt terminals throughout. Curves are full and geometric-leaning, with wide bowls and compact internal counters that create a dense, punchy texture in words. Strokes remain visually even, and joins are smooth, giving the letters a molded, cushiony feel. The lowercase is simple and sturdy, with single-storey forms (notably a and g) and short, thick arms that keep silhouettes compact and highly legible at display sizes. Numerals follow the same inflated, rounded construction for a consistent, poster-ready rhythm.
Best suited for headlines, logos, and prominent UI or marketing moments where a warm, high-impact voice is needed. It works well for packaging, entertainment and kids-oriented graphics, casual food and beverage branding, and signage that benefits from quick recognition at a glance.
The overall tone is upbeat and welcoming, with a toy-like softness that reads as contemporary and informal rather than technical. Its substantial weight and rounded shapes give it a confident, attention-grabbing presence while staying friendly and non-aggressive.
The design appears intended to deliver maximum presence with a soft, approachable personality—combining a sturdy, geometric foundation with rounded detailing to create a modern display sans that feels friendly and fun.
The tight counters and thick apertures mean small sizes may fill in quickly, but the distinctive silhouettes hold up well for short headlines and bold messaging. Spacing appears generous enough to keep large text from feeling cramped, helping maintain a smooth, bouncy line of text.