Sans Superellipse Igdu 13 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Gusto Black' by BA Graphics, 'ITC Franklin' by ITC, 'Brown Pro' by Shinntype, 'Clear Gothic Serial' by SoftMaker, 'Dilemma' by Sudtipos, 'TS Clear Gothic' by TypeShop Collection, and 'Linear' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, confident, industrial, friendly, punchy, retro, high impact, softened boldness, geometric branding, signage strength, blocky, rounded, compact, heavy, high-impact.
A heavy, compact sans with rounded-rectangle construction and smooth superelliptical curves. Strokes are thick and uniform with minimal modulation, producing dense counters and strong, simplified silhouettes. Curves are generously rounded while terminals stay blunt and sturdy, and many joins feel tightened and squared off rather than calligraphic. Spacing and proportions lean tight and efficient, keeping word shapes chunky and emphatic at display sizes.
Best suited to headlines and other display settings where dense weight and rounded geometry can carry impact—posters, packaging, signage, and bold brand marks. It can also work for short UI labels or badges when a strong, friendly emphasis is needed, but the tight counters and heavy color make it less ideal for long passages at small sizes.
The overall tone is assertive and attention-grabbing, with a friendly softness from the rounded geometry. It evokes sturdy, utilitarian signage and bold branding while still feeling approachable rather than sharp or technical. The rhythm reads energetic and punchy, suited to loud, confident messaging.
The design appears intended to deliver maximum presence with a softened, modernized geometry: a stout, high-ink sans that stays approachable through rounded corners and superelliptical bowls. It aims for consistent, repeatable shapes and a strong typographic “stamp” that holds up in bold messaging.
Round letters like O/C/G show a superellipse-like bowl, while verticals and horizontals remain strongly rectilinear, creating a clear rounded-box aesthetic. The figures match the letterforms with similarly stout shapes and generous rounding, supporting consistent color in mixed alphanumeric settings.