Sans Normal Ambut 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Sonoma' by Brink, 'Realgar' by Emtype Foundry, 'Duplet Open' by Indian Type Foundry, and 'Gramatika' by Tokotype (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, modern, clean, approachable, functional, versatility, clarity, modernization, legibility, neutral tone, geometric, rounded, open apertures, crisp, balanced.
This sans serif presents clean, geometric construction with rounded bowls and smooth curves paired with straight, firmly cut terminals. Strokes are even and steady, producing a consistent rhythm across caps, lowercase, and numerals. Counters are spacious and largely circular/elliptical, and many forms show open apertures that keep letters from closing up in text. The overall drawing feels balanced and straightforward, with clear joins and minimal idiosyncratic detailing.
It suits interface copy, product and corporate branding, wayfinding and signage, and general editorial layouts where a clean, modern voice is needed. The open counters and stable geometry make it especially comfortable for dashboards, headings, and short-to-medium passages where clarity is prioritized.
The tone is neutral and contemporary, leaning toward clarity and restraint rather than personality-driven quirks. Its rounded geometry reads friendly and accessible, while the crisp, even stroke work keeps it professional and utilitarian.
The design appears aimed at a versatile, modern workhorse sans that relies on geometric round forms and consistent stroke behavior to deliver predictable readability. Its restrained detailing suggests an intention to remain adaptable across many contexts rather than to project a highly stylized or expressive identity.
In the sample text, the font maintains strong legibility at larger display sizes, with punctuation and numerals matching the same rounded, geometric logic. The capital set looks sturdy and even, and the lowercase keeps a simple, modern silhouette that supports continuous reading without drawing attention to individual letterforms.