Sans Normal Ohbup 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink, 'Nicky Sans' by Digitype Studio, 'Lader' by Groteskly Yours, 'Gilmer' by Piotr Łapa, 'Carmen Sans' by StudioJASO, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, playful, impactful, attention, clarity, modernity, approachability, brand presence, geometric, rounded, blocky, compact, sturdy.
A heavy, geometric sans with broad proportions and smooth, rounded curves paired with flat, squared terminals. Counters are relatively open for the weight, and round letters (O, C, G) read as clean circles/ovals with a consistent stroke. Joins in letters like n, m, h are sturdy and slightly softened, while diagonals (A, V, W, X, Y) are straight and assertive. Overall spacing and rhythm are even, producing solid word shapes and strong headline color.
This font is well suited to headlines and display settings where strong presence and quick readability matter, such as posters, advertising, packaging, and storefront or wayfinding signage. It can also work for short UI labels or social graphics when a confident, friendly voice is desired.
The tone is bold and approachable, balancing utilitarian clarity with a slightly playful, modern friendliness. Its rounded geometry and dense weight give it an energetic, confident presence that feels suited to contemporary branding and attention-grabbing messaging.
The likely intention is a high-impact geometric sans that stays legible at large sizes while maintaining a warm, contemporary character through rounded forms and uncomplicated construction.
The design leans on simple construction and consistent curve logic, giving the alphabet a cohesive, logo-ready feel. Numerals are similarly robust and highly legible, matching the letterforms’ rounded-yet-square-ended personality.