Sans Normal Dirud 4 is a regular weight, normal width, low contrast, reverse italic, normal x-height font.
Keywords: ui text, editorial, branding, headlines, packaging, clean, modern, friendly, casual, airy, modern utility, approachable tone, lively emphasis, clear reading, humanist, slanted, rounded, open counters, asymmetric rhythm.
This is a slanted sans with smooth, round construction and mostly monolinear strokes. Curves are generous and open, giving letters like C, G, O, and S a soft, approachable feel, while terminals are clean and unadorned. The slant is consistent across capitals, lowercase, and numerals, creating a right-leaning, forward motion without becoming calligraphic. Proportions feel balanced with a steady baseline and clear internal spacing; counters stay open and the overall texture reads even in paragraph settings. Numerals follow the same rounded, simple geometry, with clear distinctions between forms.
It works well for interfaces, product copy, and editorial layouts where a clean sans is needed but a bit more personality and motion is desirable. The consistent slant and open forms make it suitable for branding systems, marketing headlines, and packaging copy that aims for a modern, friendly voice.
The overall tone is contemporary and easygoing, combining a clean sans structure with a lively slant that adds momentum. It feels friendly and informal rather than corporate, with rounded shapes that keep the color light and approachable. The rhythm reads energetic but controlled, suitable for upbeat, modern communication.
The design appears intended as a versatile, everyday sans with a dynamic, forward-leaning stance. Its rounded forms and restrained detailing suggest a focus on legibility and a warm, contemporary character that can move between text and display roles.
The lowercase shows a straightforward, readable construction with minimal ornamentation, and the slanted posture is strong enough to be a defining feature in headlines while remaining comfortable in continuous text. Spacing appears moderately open, contributing to clarity at larger and medium sizes.