Sans Normal Diruj 3 is a light, normal width, low contrast, reverse italic, normal x-height font.
Keywords: ui, branding, posters, packaging, headlines, friendly, modern, casual, airy, approachable, approachability, modernity, simplicity, brand warmth, clarity, rounded, soft, geometric, slanted, open.
A clean, rounded sans with a consistent right-leaning slant and smooth, monolinear construction. Curves are built from near-circular bowls and generous arcs, while joins stay simple and unembellished. Terminals tend to be softly finished rather than sharply cut, and counters are open, giving the face a light, breathable texture. Overall spacing reads even and relaxed, with a clear baseline rhythm and uncomplicated, geometric letterforms.
Well-suited for interface labels, app and web headings, and brand systems that want a friendly, contemporary voice. Its open counters and rounded structure also work nicely for posters, packaging, and short-to-medium editorial headlines where a soft geometric presence is desired.
The rounded geometry and gentle slant create an easygoing, friendly tone that feels contemporary and informal. It reads as approachable and optimistic rather than strict or technical, with a soft, human touch despite its clean construction.
Likely designed to provide a modern rounded sans that feels welcoming and casual while remaining clean and legible. The consistent slant and simplified, circular construction suggest an emphasis on approachable branding and contemporary display/text uses rather than formal, highly engineered typography.
Round characters like O, Q, and 0 emphasize smooth, near-circular forms, while diagonals in A, V, W, and X keep a crisp, modern snap. The lowercase shows single-storey behavior in round letters (notably a and g), reinforcing an informal, geometric feel, and the numerals follow the same simple, open shapes for consistent color in mixed text.