Sans Normal Laros 7 is a very bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, confident, modern, impact, motion, attention, modernity, oblique, slanted, rounded, compact, bouncy.
This is a heavy, oblique sans with rounded contours and a compact, forward-leaning silhouette. Strokes are broadly even with minimal modulation, producing dense black shapes and strong color on the line. Curves are smooth and full (notably in C, O, S, and the numerals), while joints and terminals tend to be clean and slightly angled, reinforcing a fast, streamlined rhythm. Lowercase forms look relatively small against the capitals, with tight-looking counters and sturdy proportions that keep the texture solid at display sizes.
Best suited to display typography where strong emphasis is needed—headlines, posters, cover art, and bold brand statements. The compact, heavy forms and steady slant also fit sports and fitness branding, product packaging, and promotional graphics where a sense of speed and impact is desirable.
The overall tone is energetic and assertive, with a sporty, go-forward feel created by the consistent slant and bold mass. It reads as contemporary and functional rather than delicate, projecting confidence and urgency suitable for attention-grabbing headlines.
The design appears intended to deliver maximum impact with a modern, rounded sans structure, using a uniform oblique angle to suggest motion and urgency. Its compact counters and dense weight prioritize presence and legibility at larger sizes over airy, text-oriented neutrality.
The alphabet shows a consistent oblique angle across uppercase, lowercase, and numerals, and the shapes maintain a cohesive rounded geometry even where letters become more angular (A, K, M, N, V, W). Numerals are weighty and open enough to stay recognizable, with a particularly strong oval construction in 0 and 8.