Sans Normal Efmar 12 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, packaging, captions, clean, modern, friendly, airy, approachability, clarity, contemporary tone, emphasis, humanist, open apertures, rounded terminals, soft curves, slanted.
This typeface presents a gently slanted sans with soft, rounded stroke endings and smooth, continuous curves. Letterforms are built from open, circular shapes with generous counters and clear apertures, giving the alphabet an airy rhythm. Strokes remain even and calm, with subtle modulation from the slant rather than sharp contrast, and proportions feel balanced without looking rigidly geometric. Numerals follow the same fluent construction, with curved joins and consistent, unobtrusive detailing.
It suits interface copy, captions, and general-purpose typography where a softer voice is desired without sacrificing clarity. The slanted style also works well for editorial callouts, product and lifestyle branding, and packaging that benefits from a modern, approachable tone.
The overall tone is contemporary and approachable, combining a clean, utilitarian clarity with a mild handwritten ease from the consistent slant. It reads as friendly and relaxed rather than technical or severe, making text feel conversational while staying orderly and controlled.
The design appears intended to provide a legible, contemporary sans with an inherent emphasis through slant, offering a friendly alternative to more rigid geometric italics. Its open forms and rounded finishing suggest a focus on comfortable reading and a clean, modern presence across both display and text settings.
The italic angle is steady across cases, and the curves in letters like C, G, S, and the bowls of B/P/R stay smooth and open, supporting legibility. Lowercase shapes lean toward simple, single-storey constructions where applicable, reinforcing an informal, humanist impression.