Sans Normal Biruh 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, retro, approachable, chunky, playful, approachability, impact, retro charm, brand voice, display clarity, rounded, soft terminals, lively, informal, robust.
A heavy, rounded sans with generous proportions and soft, swelling curves that keep the color dense and even across words. Strokes are broadly uniform, with subtly tapered joins and rounded terminals that prevent the forms from feeling rigid. Counters are open and clean, and the overall rhythm is slightly bouncy due to gentle irregularities in curvature and modulation. Numerals and capitals share the same sturdy, smooth construction, producing a cohesive, highly legible texture at display sizes.
It works best for headlines, logos, packaging, and posters where a bold, friendly presence is needed. The strong silhouettes and open counters also suit signage and short blocks of copy, especially when you want an informal, approachable voice.
The font reads warm and personable, with a faintly nostalgic, sign‑painted flavor. Its thick, rounded shapes and easy curves make it feel welcoming rather than technical, lending a cheerful tone to headlines and short statements.
The design appears intended to deliver a sturdy display sans that stays readable while projecting warmth and personality. Its rounded construction and slightly lively rhythm suggest a focus on approachable branding and attention-grabbing titles rather than strict neutrality.
Spacing appears comfortably generous, helping the heavy strokes avoid clogging in continuous text. The punctuation and dots are simple and round, matching the soft, friendly construction of the letterforms.