Sans Other Lobov 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Quiza Pro' by Mint Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, robust, approachable, confident, impact, warmth, readability, soft corners, ink-trap hints, large counters, compact apertures, rounded terminals.
A heavy, monolinear sans with softened corners and subtly sculpted joins that give the shapes a slightly inked, pragmatic feel. Letterforms are built from sturdy strokes with compact apertures and generous internal counters, producing a dense but readable texture. The capitals sit squarely with broad proportions, while the lowercase shows simple, workmanlike construction (single-storey a, open e) and a short-shouldered r. Numerals follow the same sturdy logic, with rounded curves and stable verticals that keep rhythm consistent across mixed text.
Best suited to headlines, posters, and branding where a sturdy, friendly voice is needed. It can work well on packaging and signage thanks to its strong stroke presence and clear counters, and it holds up nicely in short editorial callouts or UI headings where warmth is preferred over neutrality.
The overall tone feels friendly and grounded, with a mild retro signage flavor. Its weight and softened details read as confident and approachable rather than sharp or clinical, suggesting a practical, everyday personality.
The design appears intended to deliver a robust sans that remains personable, combining simplified constructions with softened terminals and slightly shaped joins for character. It aims to balance high impact with easy readability, especially in prominent sizes.
Curves and joins appear slightly tightened in places, creating small pinches that add character without turning the design into a display novelty. The dot of i/j is round and prominent, and diagonal-heavy letters (K, X, Y) keep broad, stable strokes that maintain a solid, even color in headlines and short text.