Sans Normal Apboh 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Luxora Grotesk' by Designova and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, editorial, modern, neutral, clean, friendly, clarity, versatility, contemporary tone, systematic design, geometric, rounded, open apertures, uniform strokes, rational.
A clean, geometric sans with uniform stroke weight and broadly circular curves in letters like O, C, and G. Counters are open and generously sized, with straightforward terminals and minimal modulation, creating an even, steady rhythm. Uppercase forms feel crisp and structured, while the lowercase maintains simple, highly legible shapes with round dots and uncomplicated joins.
It suits interface copy, wayfinding, and general-purpose editorial use where clarity and consistency matter. The clean geometry also works well for contemporary branding, presentation decks, and marketing headings that need a modern, approachable voice.
The overall tone is modern and neutral, with a calm, straightforward presence that reads as dependable rather than expressive. Its rounded geometry adds a mild friendliness while staying professional and restrained.
The design appears intended as an all-purpose geometric sans prioritizing clarity, consistency, and a contemporary look. It aims to provide a balanced, unobtrusive typographic base that performs reliably in both short headlines and longer reading contexts.
Round characters (O, o, 0) are close to circular and consistent in color, helping the design feel cohesive across text and display sizes. Numerals are simple and contemporary, matching the letterforms without decorative quirks.