Sans Normal Sumab 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type, 'Seconda Soft' by Durotype, 'Interval Next' by Mostardesign, 'Core Sans NR' by S-Core, and 'Fagun' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social graphics, friendly, sporty, informal, approachable, energetic, add motion, feel friendly, stay legible, modernize tone, soften geometry, rounded, soft terminals, forward slant, open counters, bouncy rhythm.
A rounded sans with a clear forward slant and heavy, even stroke weight. Forms favor smooth, circular curves and softened joins, with minimal modulation and no sharp, calligraphic contrast. Counters are generally open and legible, and the overall rhythm feels slightly bouncy due to the italic angle and the varied internal shapes of round letters. Numerals follow the same soft, rounded construction, reading clearly at display sizes.
Best suited for headlines, short copy, and prominent UI or marketing moments where an energetic, friendly voice is desired. It can work in logos, packaging, and social graphics, and is likely most effective at medium-to-large sizes where the rounded details and italic movement read crisply.
The tone is upbeat and casual, with a friendly, sporty flavor. Its rounded geometry and slanted stance make it feel contemporary and approachable rather than formal or technical.
The font appears designed to deliver a modern, approachable sans voice with added motion from a pronounced italic angle. Its rounded, low-contrast construction prioritizes clarity and friendliness while maintaining strong visual impact in display settings.
The design leans on simplified, geometric construction with consistent curvature, giving it a cohesive texture in text. The italic slant is strong enough to add motion while maintaining stable letter shapes and straightforward readability.