Sans Normal Orben 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Belle Sans' by Park Street Studio, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, sturdy, approachable, playful, impact, warmth, legibility, nostalgia, simplicity, rounded, soft corners, compact, chunky, open counters.
A heavy, rounded sans with softly eased corners and generously curved bowls. Strokes are largely uniform with subtle flare at joins, producing a sturdy, slightly “soft” silhouette rather than a rigid geometric one. Proportions feel compact, with large interior counters and broad curves on letters like C, G, O, and Q; diagonals (V, W, Y) are thick and stable, and terminals are clean and blunt. The lowercase shows a single-storey a and g, a short-armed r, and simple, legible forms that keep color even across words.
Best suited for headlines and short-to-medium display copy where its rounded mass and even color can create strong impact. It works well for branding, packaging, and signage that aims for friendliness and approachability, and it can also serve UI labels or callouts when a bold, personable tone is desired.
The overall tone is warm and approachable, with a mild retro sign-painting / mid-century softness. Its weight and rounded construction give it a confident, friendly voice that reads as casual and welcoming rather than technical or formal.
The design appears intended to deliver a strong, highly legible display sans with softened geometry—balancing impact with an inviting, slightly nostalgic character for contemporary branding and editorial display use.
In text, the face maintains a consistent dark typographic color with clear character shapes and ample apertures. Numerals are robust and rounded, matching the letterforms closely, which helps maintain visual unity in mixed alphanumeric settings.