Sans Normal Orduf 19 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Sole Sans' by CAST, 'Hamburg Serial' by SoftMaker, and 'TS Hamburg' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, friendly, sturdy, clean, impact, clarity, modernity, approachability, utility, geometric, rounded, compact, blocky, high-impact.
A heavy, geometric sans with compact proportions and broad, even strokes. Curves are smooth and largely circular, while terminals tend toward straight, blunt finishes that keep silhouettes crisp. Counters are relatively tight for the weight, and overall spacing feels solid and efficient, producing dense, high-ink text color. The uppercase forms read sturdy and simplified; the lowercase shows a single-storey “a” and “g,” reinforcing a contemporary, constructed feel.
Best suited for headlines, logos, and bold interface or editorial callouts where strong contrast against the background is desired. It will also work well for signage and packaging that benefits from compact, high-impact letterforms and clear shapes at a distance.
The tone is confident and straightforward, with a friendly edge from the rounded bowls and simple, approachable lowercase forms. Its strong presence feels modern and utilitarian rather than delicate or expressive, projecting clarity and authority in short messages.
Likely designed as a dependable, high-impact geometric sans that stays clean and legible while delivering maximum visual punch. The simplified forms and rounded construction suggest an intention to feel contemporary and accessible without sacrificing firmness and presence.
Round characters like O/C/G and numerals like 8/9 emphasize near-circular geometry, while diagonals (V/W/X/Y) are thick and stable, contributing to an overall blocky rhythm. At text sizes the weight creates a poster-like density, and punctuation such as the ampersand appears bold and simplified to match the set.