Serif Contrasted Okre 7 is a bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Scotch' by Positype and 'Abril' by TypeTogether (names referenced only for comparison).
Keywords: headlines, magazines, fashion, branding, posters, editorial, luxury, dramatic, refined, display impact, editorial tone, premium branding, modern classic, modern, crisp, sharp, stylish, stately.
A high-contrast serif with a crisp, fashion-forward profile: thick vertical stems pair with extremely thin hairlines and sharp, clean terminals. Serifs are fine and pointed, with minimal bracketing, and the overall construction feels precise and tightly controlled. Round letters (O, Q, C) show strong vertical stress and deep, elegant modulation, while diagonals (V, W, X) resolve into needle-like joins and tapered ends. The lowercase mixes compact bowls with long, delicate links (notably in a, g, e, s), and the numerals echo the same dramatic thick–thin rhythm with distinctive, sculpted curves.
Best suited to large sizes where the hairlines can shine—magazine mastheads, fashion and beauty branding, editorial headlines, posters, and luxe packaging. It can also work for short pull quotes or titling, but will look strongest when given generous size and careful reproduction so the finest strokes remain clear.
The tone is polished and high-end, leaning toward runway/editorial sophistication rather than warm or rustic. Its sharp hairlines and steep contrast add a sense of drama and ceremony, giving text a confident, upscale presence. Overall it reads as modern classic: formal, stylish, and attention-grabbing.
The design appears intended to deliver a contemporary Didone-like statement: maximum contrast, sharp detailing, and a poised vertical stance that elevates branding and editorial typography. Its letterforms prioritize elegance and impact, aiming for a premium, curated look in display settings.
Spacing and rhythm appear built for display: counters are often tight and the thins can become very delicate in dense lines, especially in mixed-case settings. The ampersand and figures maintain the same refined, calligraphic contrast, helping the font feel cohesive across letters and numerals.