Sans Normal Lomit 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry, 'Equip' by Hoftype, 'Glimp' by OneSevenPointFive, 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, friendly, retro, emphasis, motion, approachability, impact, oblique, rounded, soft corners, compact apertures, high impact.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are thick and even, with gently softened corners and rounded terminals that keep the dense weight from feeling harsh. Curves are full and smooth, counters are relatively tight, and apertures tend toward the closed side, producing a compact, punchy texture. The slant is consistent across caps, lowercase, and figures, creating a forward-leaning rhythm that reads as fast and assertive.
Best suited to high-impact settings such as headlines, posters, brand marks, packaging, and promotional graphics where a strong, forward-moving voice is desired. It also fits sports and lifestyle visuals, event graphics, and short, emphatic UI callouts when used at larger sizes.
The overall tone is energetic and confident, with a friendly, contemporary softness. Its bold presence and steady oblique angle suggest motion and performance, while the rounded construction keeps it approachable rather than aggressive. The feel leans slightly retro-sport, reminiscent of bold display lettering used in headlines and branding.
The design appears intended to deliver maximum emphasis with a sense of speed and friendliness—combining a strong, dense silhouette with rounded forms and a consistent oblique angle to communicate momentum without sharpness.
Spacing appears generous enough for display sizes, but the tight counters and compact apertures can make small text feel dense. Numerals are sturdy and clear, matching the same oblique stance and rounded, high-impact construction as the letters.