Sans Normal Logum 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Dexa Pro' by Artegra; 'FF Mark' and 'FF Mark Paneuropean' by FontFont; and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, contemporary, energetic, friendly, impact, motion, attention, modern branding, bold clarity, slanted, rounded, compact, punchy, smooth.
A heavy, slanted sans with rounded, closed forms and generous interior counters for its weight. Strokes are smooth and largely uniform, with softly curved joins and terminals that keep the texture cohesive even in dense settings. Proportions feel slightly compact in width with strong, stable verticals and consistent curvature across bowls and arches, producing an even, bold rhythm. Numerals and capitals are broad-shouldered and simplified, emphasizing clarity and impact over delicacy.
This font performs best in display contexts—headlines, posters, and bold brand statements—where its weight and slant can carry the message. It also suits energetic branding systems (sports, fitness, streetwear) and packaging or promotions that need quick, high-contrast presence through mass and shape rather than fine detail.
The overall tone is energetic and confident, with a forward-leaning posture that suggests motion and urgency. Its rounded construction keeps the voice approachable rather than severe, balancing toughness with friendliness. The result reads as modern and sporty, suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a fast, dynamic feel, using rounded sans forms and a strong italic lean to create a sense of movement. It prioritizes bold legibility and a cohesive, contemporary texture for branding-forward typography.
Letterforms favor straightforward geometry and tight apertures, with minimal ornamentation and a distinctly graphic silhouette. The italic angle is prominent enough to add momentum without compromising recognition at headline sizes.