Sans Normal Hybuf 11 is a light, normal width, medium contrast, italic, normal x-height font visually similar to 'Ponlamai' by Jipatype (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, editorial, friendly, informal, lively, approachable, casual, warmth, approachability, informal tone, handwritten feel, readable emphasis, humanist, rounded, soft, hand-drawn, slanted.
A slanted, humanist sans with softly rounded terminals and gently tapered strokes that create a subtle calligraphic rhythm without becoming script-like. Curves are open and generous, with smooth bowls and a relaxed, slightly uneven baseline feel that reads as intentionally casual. Uppercase forms stay simple and clean, while lowercase shows more personality through single-storey shapes and flowing joins; counters remain open for clarity. Numerals are similarly rounded and a bit playful, with straightforward, legible constructions and a consistent forward lean.
Well-suited to branding and packaging that benefit from a personable tone, as well as posters, headlines, and short editorial passages where an easygoing italic texture adds momentum. It can also work for pull quotes, menus, and social content where warmth and approachability matter more than strict formality.
The overall tone feels warm and conversational—more personal than corporate—suggesting handwritten ease while retaining the structure of a readable text face. The steady slant and soft edges give it an energetic, friendly voice suited to informal communication and light editorial emphasis.
Likely designed to offer an informal, humanist italic voice that balances everyday readability with a hand-touched character. The aim appears to be a lively, friendly texture for display and light text use without relying on overt decorative features.
Stroke endings tend to finish with subtle curves rather than crisp cuts, which enhances the soft, welcoming texture in text. Spacing appears comfortable in running copy, producing an even color despite the lively, slightly individualized letterforms.