Slab Contrasted Ondu 7 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, sports branding, industrial, retro, assertive, playful, rugged, impact, nostalgia, distinctiveness, robustness, blocky, rounded corners, ink-trap notches, soft slabs, compact.
A heavy, blocky slab-serif with large, soft-edged forms and prominent rectangular terminals. The design mixes rounded outer curves with squared-off slabs, creating a sturdy silhouette and a slightly compressed, poster-like rhythm. Many joins and inner corners show deliberate cut-ins or notch-like details that resemble ink traps, helping counters stay open at heavy weight. Uppercase is broad and stable with uniform cap height, while the lowercase keeps a simple, single-storey construction where applicable, maintaining a consistent, chunky texture across text.
Best suited to headlines, posters, labels, and signage where strong presence and quick recognition matter. It can also work well for branding systems that need a sturdy, retro voice, especially in short bursts of text rather than long-form reading.
The overall tone feels bold and confident with a retro-industrial flavor. The softened corners and quirky notches add a friendly, slightly playful edge to an otherwise tough, workmanlike voice, making it read as both nostalgic and attention-grabbing.
The design appears intended to deliver maximum impact with a rugged slab-serif structure while preserving clarity through open counters and ink-trap-like shaping. Its detailing suggests a goal of adding personality and durability for display typography reminiscent of vintage industrial and athletic graphics.
Counters are generously sized for the weight, and the numerals follow the same chunky geometry, staying highly legible in display settings. The distinctive interior cut-ins become a key identifying feature, giving the face a recognizable stamped or machined character when set large.