Sans Other Wira 10 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, branding, playful, retro, chunky, comic, friendly, attention, warmth, nostalgia, fun, impact, rounded, soft corners, ink traps, bouncy, heavy.
A heavy, rounded sans with chunky, soft-cornered forms and subtly uneven widths that create a lively rhythm. Strokes are thick and solid, with small internal notches and wedge-like cut-ins that read like ink traps or carved highlights, especially in bowls and joins. Counters are generally compact, terminals are blunt, and curves are generously inflated, producing a bold silhouette with a slightly handcrafted, stamped feel across both uppercase and lowercase.
Best suited to display applications where impact and personality matter: posters, headlines, playful branding, packaging, labels, and event or entertainment graphics. It can also work for short callouts and signage where a friendly, retro-leaning tone is desired, but it is less ideal for dense body copy due to its heavy color and tight interior spaces.
The overall tone is upbeat and approachable, leaning into a nostalgic, cartoon-like personality. Its punchy shapes and quirky internal cut-ins add humor and warmth, giving text a lively, attention-grabbing presence rather than a neutral, corporate voice.
The design appears intended to deliver maximum visual punch with a friendly, comedic voice, using rounded geometry and distinctive internal cut-ins to create memorability. Its proportions and texture suggest a focus on expressive display typography that remains simple and sans in construction while adding an intentionally quirky surface character.
The font’s distinctive character comes from the repeated interior cut-ins and the slightly irregular, bouncy proportions from glyph to glyph. These details add texture at display sizes, while the dense counters and heavy joins can reduce clarity in longer passages or smaller settings.