Sans Normal Kenet 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Milo' by FontFont, 'Agent Sans' and 'Macha' by Positype, 'Modal' by Schriftlabor, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, branding, logos, posters, packaging, sporty, dynamic, confident, contemporary, energetic, impact, motion, modernity, legibility, attention, oblique, rounded, compact, soft corners, forward-leaning.
A forward-leaning, heavy sans with rounded geometry and smoothly modulated curves. Strokes appear consistently thick with minimal contrast, producing a dense, compact color on the page. Terminals are clean and mostly squared-off with softened corners, while counters stay open enough to remain clear at larger text sizes. The overall rhythm is tight and energetic, with slightly condensed-feeling proportions and a uniform, engineered construction across letters and figures.
This font works best in headlines, short display copy, and branding where a strong, forward-moving presence is desirable. It can also perform well on posters and packaging, especially for categories that benefit from a sporty or modern tone. For longer passages, its dense weight and compact rhythm suggest reserving it for emphasis or larger sizes.
The italic slant and weight combine to project speed and momentum, giving the typeface a sporty, assertive voice. Its rounded forms keep the tone approachable rather than harsh, balancing impact with a friendly modernity. Overall it feels suited to attention-getting messaging that still needs to read as clean and contemporary.
The design appears intended to deliver a bold, modern sans voice with an inherent sense of motion. By combining rounded construction with a pronounced slant and heavy strokes, it aims for high impact while maintaining a clean, accessible look.
The numerals match the letterforms in weight and curvature, keeping a consistent texture in mixed alphanumeric settings. The design favors strong silhouettes and smooth curves over sharp detailing, which helps maintain coherence in short phrases and headlines.